DIGITAL & SOCIAL MEDIA COMMUNICATION - FINAL PROJECT

22/11/19 - 05/12/19 (Week 13 - Week 15)

Yeap Phay Min (0331073)

Digital & Social Media Communication

Final Project - Pitch Deck & Design Application and Development

---

LECTURE NOTES

Project Brief
22/11/19 (Week 13)
In this class, we were briefed on our final project for this module, and that is to redesign Taylor's University's webpage. We were also reminded of the 3 main objectives.

01 Highlight student’s personal stories, journeys and experiences.
02 Promote and feature Research & Enterprise capabilities, projects and researches.
03 Share insights about Malaysia and our culture to international students.

---

INSTRUCTIONS




22/11/19 - 29/11/19 (Week 13 - Week 14)
My group and I looked back on our analytics, personas and four lenses to gather our key findings, which will then relate back to what we would want to design for the webpage. Taylor's brand guidelines are also shared with us. We ended up agreeing on designing four pages which are, landing page, research and enterprise, personal stories as well as Malaysia's culture. 

Art Direction:

Here are the outcomes of our web design.

Landing Page

 Research & Enterprise 

Personal Stories

Malaysia's Culture

05/12/19 (Week 15) 
Presentation Day!

Here is our set of presentation slides:

---

FEEDBACK

05/12/19 (Week 15)
For the landing page, we should look at it more from the view from a student’s perspective, and highlight about personal stories in there to attract users. We should also talk about competitor’s strengths, and not just weaknesses to make it sound less bias. It is good for us to propose designs that are less serious through the doodles, but it should be limited so it’s not too casual. Overall, the web redesign is good and there are points from our design that they could about adding in the future. 

---

REFLECTION

EXPERIENCE
For our final project, we looked back on our previous assignments and pick out key findings to help us redesign Taylor's website, while keeping in mind the three objectives given to us. Since all the assignments were linked up to lead up to this final project, we had a clearer understanding of what we needed to do.

OBSERVATION
Through my observation, I found that Taylor's website is already pretty good and interesting as compared to our competitor's website. However our website did lack in some contents, hence the three objectives we have.

FINDINGS
Through this project, I found that I got to learn about how data is translated into a design. We got to make use of our data from analytics, personas and four lenses, and apply the findings into our designs. Thus, I realised that all these help in making a design more strong and reliable, as there are data and back it up.