CREATIVE BRAND STRATEGY - PROJECT 2

24/09/19 - 22/10/19 (Week 5 - Week 9)

Yeap Phay Min (0331073)

Creative Brand Strategy

Project 2  - Ideation

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INSTRUCTIONS





Compilation of 100 iconic symbols + descriptions:

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REFLECTION

EXPERIENCE
This project ended up being pretty similar to what we did in the previous semester's module, whereby we needed to collect 100 logos and write a short description about it. Overall, it was still a good experience to research and read up about different brand's logos, and design features of it that carries meanings that are relevant to the brand. It's also interesting to see how even a simple shape and colour has the power to become an iconic logo that is highly recognised by people.

OBSERVATION
Through another round of collecting all these logos, I did notice how a handful of them mostly have a minimal style to them, which I guess is effective as it is simple and memorable to people. I also observed how a lot of brands make use of pictorial marks, as they are able to allow people to recognise the brand even better, without having to read the words of the brand name.

FINDINGS
In the end I found myself to be more observant about the logos around me, and the design features of it that makes it what it is. Because of what we learnt about logos in the previous semester, I did not really find this project difficult, it was just time consuming to collect 100 logos and come up with descriptions of them.