CREATIVE BRAND STRATEGY - FINAL PROJECT

01/10/19 - 26/11/19 (Week 6 - Week 14)

Yeap Phay Min (0331073)

Creative Brand Strategy

Final Project  - Event Branding

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LECTURE NOTES

01/10/19 (Week 6)
In this class, we learned about moodboard.

08/10/19 (Week 7)
This week, we learned about various marketing techniques.

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INSTRUCTIONS




Brand & Event Slides:




Brand Mock-ups:

Event Mock-ups:

Brand Book:





Brand Video:

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REFLECTION

EXPERIENCE
In this project, we needed to create an event for a brand. I was ended up being advised to reuse my brand I created in the previous module but rebrand it's brand identity to make it better. As for the event, I needed to come up with something that was related to my brand.

OBSERVATION
I observed that I felt unsure and stuck at times throughout the weeks of this project, as I didn't know what to do with designs, especially for the event. I also observed that my event is probably lacking in the "strategy" aspect of it.

FINDINGS
I found that it is important to have consistency between all the designs I come up with for this brand and event, and also make sure it reflects our brand's values and personality. Overall, in the end it was satisfying to see the compilation of all the mock-ups done for both the brand and event.